Founded in 2016 by former Tesla engineer, Sisun Lee, More Labs was built with an ambitious spirit and simple objective: to provide science-backed solutions to real problems. Each product is designed to optimize your system, so you can maximize every moment and get more out of life.

More Labs customers are smart, active, social, and in their mid-thirties. With a primarily millennial audience, More Labs asked CSC to create monthly content decks using humor, science, and smarts to engage customers online.

I designed and filmed daily Instagram stories, reels, animations, carousels, and static posts—using trending memes and viral moments in addition to evergreen educational content—to boost interaction and reinforce the brand’s personality.