Branding for better building
CLIENT
HOHM Builders
DELIVERABLE
Logo, color palette, brand guidelines, + some merchandise for employees
COMPLETED
2023 with BitterSweet Creative
Founded by Chris Finlay of Middleburg Communities, HOHM will provide sturdier, more permanent yet temporary housing for folks experiencing homelessness.
Created with the team at BitterSweet Creative, I presented several logo options playing with the shipping container shape and structure as the primary building material of the project, as well as color options pulled from shipping containers and building material packaging.
Ultimately the client chose a minimal wordmark and accompanying rectangle to be used or removed as each instance requires.
The launch of this project is presently on hold.
