Considering design in a gallery context

CLIENT
Salisbury University Art Galleries / Personal

DELIVERABLE
Gallery exhibition with artist talk-back

COMPLETED
2015

“It’s Fine” is an exploration of boundaries: where does “fine art” end and “design” begin?

Applied for and won through an open call by Salisbury University Art Galleries, the “It’s Fine” gallery exhibition features the original work of four designers, curated and produced by me. In addition to creating five original works for the exhibition, I designed the show’s identity, print and digital promotional materials, and guide, working directly with the gallery director to organize all logistical details, including an artist’s talk with design students.

My work, unofficially referred to as “the Fs,” explored the emotions we project onto the utilitarian forms of letters. Why does a 3-foot “F” covered in flowers elicit discomfort, laughter, or knowing elbow jabs? How and why is that different from a soft, slouching form? How might the same form displayed as a sculpture, turned upside down in the middle of an art gallery, remove feeling at all?

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